Going Viral – What Makes Content Skyrocket In Popularity?

Posted by Spencer Powell

Aug 26, 2013 5:00:00 AM

Going Viral What Makes Content Skyrocket in PopularityDo you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It was a simple, homemade video, but it got more than 37 million views, as well as significant mainstream news coverage, and spawned countless memes, parodies, jokes and general commotion all over the Internet. It was a textbook example of a viral video.

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Topics: Content Marketing, Twitter, YouTube, Reddit, viral, Double Rainbow, Kansas State University, celebrity endorsement, Upworthy

Dealing With Negative Comments On Social Media – Dos And Don’ts

Posted by Spencer Powell

Jun 30, 2013 5:50:00 AM

Dealing with Negative Comments on Social Media Dos and DontsOne of the best things about social media is that it gives your audience the opportunity to connect with you directly and interact in a way that traditional marketing doesn’t provide for. One of the worst things about social media is that, since your profiles are public, anyone is free to say anything they want about your company, and the whole rest of the world can see it.

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Topics: Twitter, Social Media Marketing, Reddit, negative comments, social media profile

Applebee’s – How NOT To Handle a Social Media Disaster

Posted by Spencer Powell

Apr 5, 2013 5:00:00 AM

Applebees How Not To HandleIt all started with a photo on Reddit. Applebee’s waitress Chelsea Welch posted a photo of a receipt to the popular content sharing website, displaying a somewhat rude note from a customer. In reference to the automatic 18% tip added for parties over 8 people, the self-professed pastor scrawled, “I give God 10%. Why do you get 18?” The image quickly went viral, sparking a myriad of discussion on everything from tipping etiquette to religion.

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Topics: Twitter, Social Media Marketing, Reddit, Applebee’s, Social Media Disaster, Facebook Topics

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