3 Reasons Direct Mail Still Matters in an Online Age

Posted by Wes Powell

Nov 18, 2014 6:30:00 AM

3-reasons-direct-mail-still-matters-in-an-online-ageThere was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of helping consumers make good decisions, they bombarded them with sales pitches. And responses to direct mail began to dip. 

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Topics: Direct Mail Marketing, reinforcing online efforts with direct mail, direct mail and online integration

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