Making Sense of Link Building for Builders and Remodelers

Posted by Jimmy Donnellon

Sep 4, 2012 8:01:00 AM

link building builders laptopGetting Started: Content Creation
The biggest key to increasing website links for builders and remodelers is content creation.  You will have very few web site visitors spreading your content online if you don't have content worth sharing.  Even if you have a stellar link building campaign running, you will still get the vast majority of link shares from people linking your content on their own.

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Topics: remodeler SEO, builder link building, builder seo

5 Essential Steps to a Successful Builder SEO Strategy

Posted by Spencer Powell

Sep 3, 2012 7:47:00 AM

SEOMost building company owners today already have a basic understanding of SEO (search engine optimization) and its importance.  However, developing and executing a solid SEO strategyis a whole new ball game.  Here are five steps you can take to get you started with this development and execution process.

1.  Keywords: It's Time to Make a List
One of the most important components of SEO is keywords.  It is essential to select the right ones to have a successful SEO strategy.  Brainstorm 10 keywords that are associated with your building company's services and products.  Put these keywords into Google's Keyword to find variations of them that make sense for your business.  Then narrow down this list by search volume and competition and rank the list.  Continue to review and update the list at least once a month.

2.  Pages with Key-Word Focus: Let's Build Them
You want to strive to have multiple web pages for each specific keyword or phrase.  Use the keyword list from step 1 to determine the number of web pages you should create.  This process will ensure that prospective clients and customers will be able to find your web page using a wide variety of keywords. 
Make a list of the web pages that you would like to create and set a schedule for getting them built.  Make sure that all of these web pages include relevant content, pictures, and links.

3.  Do You Have a Blog?  If Not, It's Never Too Late to Start!
One excellent strategy for engaging your building customers and ranking keywords is through blogging.  Every post gives you another chance to improve your search engine rank.  If you don't have a blog or aren't posting frequently, set one up and start posting at least once a week.  Keep the focus on the content, not the keywords.  Well-written content about the building industry will lend itself to relevant keywords.

4.  Link-Building Plan: Get One Going
Brainstorm ways you can attract inbound links for your web site.  Consider the following strategies:

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Topics: remodeler SEO, builder SEO strategy, builder seo

5 Ways to Boost On Page SEO for Your Builder Website

Posted by Taylor Vowell

Aug 30, 2012 7:12:00 AM

boost page seoIt's not a secret that a high search engine ranking will help your building company get found online.  Off-page SEO is not a small task, but you can greatly improve your on-page SEO in just a few steps.  The key is knowing how to communicate with search engines to give them the information that they need to increase your page rankings.  Here are five tips to get you started.  You'll be amazed at how quickly they make a difference for your on-page SEO.

1.  Have a Killer Headline
The two aspects that make a great headline are 1) an enticing and attention-grabbing message and 2) a keyword or phrase for optimizing the page.  The keyword or phrase will improve ranking for certain search queries.  Consider these aspects for sub-headlines and bolded text as well.

2.  Make Your URL Clean
Avoid a messy URL with lots of letters, numbers, and symbols as much as possible.  These URLs are very hard for web search engines to comprehend and are tough for builder clients to remember.  Consider URLs that are simple and organized with appropriate, relevant keywords.

3.  Provide Image Information
In addition to making your web pages more appealing to building clients, images make your pages more appealing to search engines.  First, it is important to give each image a relevant file name, such as "new-roofing-service.jpg" instead of "image1234.jpg."  Second, use alt tags, which are little bits of code that let you tag images with short pieces of text.  Both the file name and alt tag information are stored in a web page's URL, so they will get picked up by search engine bots.

4.  Title Tags and Meta Descriptions: Make Them Keyword-Rich
Title tags refer to the names of your pages.  They show up on browser tabs when the pages are open.  They are also displayed as headlines in search engine results.  Keep in mind that only the first 75 characters show up in the search engines.

A meta description is a short description underneath the title tag and URL in the search engine results.  The first 150 characters of these descriptions show up for searches.

5.  Don't Forget About Internal Linking
In addition to linking to outside sources, provide links to some of your other pages.  This gives your building clients instant access to additional relevant builder related resources and and through the anchor texts (the texts that you link), provides more keyword clues for the search engines.
taylor vowell inbound marketer

Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development.

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Topics: remodeler SEO, website optimization for builders, builder seo

5 Signs Your Builder SEO is No Good

Posted by Jimmy Donnellon

Aug 29, 2012 7:03:00 AM

google SEOIf you've spent any time with the SEO for your builder website, you know many factors affect search ranking positions.  Whether or not your SEO strategies are working, it is still important to review them periodically.  Taking time to do this may alert you to strategies that you are missing or haven't visited in a while.  No matter what state the SEO is in for your builder web page, don't get overwhelmed.  Start with one or two of these steps and work your way up from there.

1.  Short-Lived SEO Wins
Search engine results page (SERP) positions change frequently.  Your site may be position 2 today and position 6 tomorrow.  However, if you see a bigger slip (i.e. page 1 to page 2), it's time to think about long term strategies.

The Fix: It takes a consistent effort to maintain a good ranking position.  Work on creating keyword-optimized content and improving link-building efforts.

2.  Not Considering Competitiveness and Conversions with Search Strategies
As the owner of a building company, it may be natural to go to a keyword phrase such as "building company."  However, this is a very competitive phrase that isn't specific to your company.

The Fix:
Consider long tail keywords that incorporate this general keyword phrase but include more specific information to bring people to your web site such as "building company in Chicago."

3.  Not Making Social Media a Crucial Component of Search Strategies
Whether or not you believe that your building clients are on social media (though most likely a good portion of them are), building industry thought leaders and crawlers are on social media and will ensure that your content ranks highly in searches.

The Fix:
If you create strong content, social media will do the work itself.  As people find it on social media and get inbound links, your social media followers and the general following of your web content will increase.

4.  Inbound Link Building is Not a Priority
Link building does happen organically but you won't see great results unless you put effort into it as well.

The Fix:
Consider sharing other people's content, posting your content, dialoging on social media, linking to other people in your content, and guest blogging.

5. Not Competitively Tracking Your SEO Efforts
If you aren't tracking your SEO efforts, you most likely have very little (if any) idea what strategies are and aren't working.

The Fix:
It's never too late to start tracking.  Make an effort to check your statistics on a monthly basis.
jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.

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Topics: remodeler SEO, builder link building, builder seo

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