Marketing Maladies: No Consistency with Marketing Messaging

Posted by Patty Coldwater

Oct 13, 2010 11:32:00 AM

Marketing MessagingMarketers sometimes fall into the trap of changing their message too often. They want to keep things fresh. They don’t want customers or prospects to get bored. The thing is, we’re the ones who hear our messages all the time. We’re the ones who get bored. Our customers and prospects may not have even gotten the message yet. And even if they have, they probably need to hear it again (assuming we’ve got the right message for the right audience).

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Topics: Copywriting, Messaging, Repeat Messaging

How Often Should Direct Marketers “Touch” Their Clients?

Posted by Spencer Powell

Sep 8, 2010 7:26:00 AM

Direct MarketersAs strange as it may seem, repeating your message to your customers and prospects doesn't necessarily aggravate them. Businesses often think they have to constantly come up with new ideas to promote their products and services. But the fact is that businesses get tired of their message long before their potential customers do.

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Topics: content creation, Repeat Messaging, Direct Marketing Strategy

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