It’s easy to market on widely used, general purpose social networks like Facebook and Twitter—as long as you know what you’re doing, anyway. But smaller, niche networks like Pinterest are a little trickier. Sure, you can post your outside content there like you’d do on any other network, but that’s a bit impersonal all by itself and won’t gain much attention. How do you use Pinterest’s unique networking format to make your brand stand out? Here are some tips.