Getting Customers to Respond to your Contractor Marketing Efforts

Posted by Spencer Powell

Nov 23, 2010 10:13:00 AM

Contractor MarketingIf you’re a builder, you don’t build a house just for fun. If you’re a remodeler, you don’t take on a remodeling project just to show off your skills. If you build a house, you want to sell it. If you remodel someone’s house, you do it to get paid. If you love what you’re doing, that’s great, but the point is, you are in the homebuilding or home remodeling business.

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Topics: Response Tools, Remodeler Marketing, Contractor Marketing, Builder Marketing

Website Optimization Tips - Naked Doesn’t Mean “Uncomfortable”

Posted by Wes Powell

Oct 6, 2010 6:10:00 PM

Landing PagesWe recently talked about the importance of having a good landing page. One of the characteristics of a good landing page is if it’s “naked.” What the heck is a “naked” landing page?

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Topics: Response Tools, Website Optimization, Landing Pages

The Best Direct Marketing Response Tool

Posted by Spencer Powell

Sep 15, 2010 2:11:00 PM

Direct Marketing ToolsA shovel is a great tool—if you want to dig a hole. It’s not such a great tool if you try to use it to paint the wall in your living room. That doesn’t make the shovel a bad tool—it’s just not the right tool for that application.

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Topics: Response Tools, Messaging, Direct Marketing Tools

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