5 Ideas For Content Marketing On a Tight Budget

Posted by Spencer Powell

Jun 16, 2013 9:00:00 AM

5 Ideas for Content Marketing on a Tight BudgetContent marketing is a necessity of business life. Don’t make the mistake of thinking that because you’re marketing to the retirement community you don’t need to deliver content. Research shows that more than half of all U.S. adults over the age of 65 years are active online. In addition, many seniors have their adult children and other family members looking out for them, and that 70 percent of all consumers prefer content that is customized to their needs. This means you have a great opportunity to reach both your primary and secondary target markets with your content marketing, as long as you have a variety of quality material to offer.

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Topics: Business Blogging, Content Marketing, retirement community marketing

7 Secrets To Posting Effective LinkedIn Updates

Posted by Spencer Powell

Jun 14, 2013 11:00:00 AM

7 Secrets to Posting Effective LinkedIn UpdatesLinkedIn is good for business leads, so “they” say. You have yet to see it before you’ll believe it, though. You’ve been posting this and that on your LinkedIn profile for a while, but haven’t even generated Likes, never mind leads. Your company LinkedIn page is dead in the water with something like eight followers, and you have absolutely no idea how to do anything with it. Sound familiar? We’ve got a few secrets to share with you, which we hope will give your social media marketing a new lease on life.

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Topics: Social Media Marketing, Linkedin, retirement community marketing

A Giant Opportunity in Retirement Home Marketing

Posted by Spencer Powell

Aug 13, 2011 4:28:00 PM

retirement home marketingWith the first of the baby-boomers hitting retirement age, the percentage of people aged 65 and up is beginning to gradually increase.  As of right now, 13% of the population in America is 65 or older, but in 2030, that number will have risen to 18%.  Let's do some quick math; the US population is approximately 310.5 million.  13% of that is 40.3 million; 18% is 55.9 million.  There are going to be 15 million more people living at retirement age in less than 20 years.  So what does this mean for your retirement home business?  15 million more potential clients is what it means.  Okay so that's an exaggeration if you're looking at one company, but you can expect that no matter where your business is located, there is going to be a 5% increase in the number of potential residents you have. 

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Topics: Inbound Marketing for Retirement Communities, retirement community marketing

Internet Marketing for Retirement Homes

Posted by Wesley Powell

Aug 6, 2011 9:06:00 AM

internet marketing for retirement homesThe chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade.  With the baby-boomer generation just starting to hit retirement, there is a lot of promise for the retirement home industry.  But just being in the industry is not enough.  With more and more baby-boomers getting online, this is a crucial time to create a strong online presence for your company.  Baby-boomers and their children do a lot of their research when they are looking for a retirement home because many of them are beginning to move to different states when they retire.  And the best way for them to look for out-of-state retirement homes is online. 

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Topics: Internet Marketing for Retirement Homes, retirement community marketing

Retirement Community Marketing: The Price is . . . Right?

Posted by Wesley Powell

Jul 21, 2011 9:05:00 AM

marketing your retirement communityOne of the more troublesome aspects of marketing a retirement community is the issue of pricing. It’s tempting to think that when people are considering a retirement living situation for themselves or for a loved one that price doesn’t really play a role. If you’ve been in the industry for a while, you know it’s also a bit naive.

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Topics: retirement community marketing, pricing

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