Content marketing is a necessity of business life. Don’t make the mistake of thinking that because you’re marketing to the retirement community you don’t need to deliver content. Research shows that more than half of all U.S. adults over the age of 65 years are active online. In addition, many seniors have their adult children and other family members looking out for them, and that 70 percent of all consumers prefer content that is customized to their needs. This means you have a great opportunity to reach both your primary and secondary target markets with your content marketing, as long as you have a variety of quality material to offer.