J.C. Penney has been one of the most respected department stores in America for more than a century. But recently it went through some rebranding that threatened to jeopardize that. Hiring Apple’s senior vice president of retail operations, Ron Johnson, to be their new CEO, seemed like a good idea in the beginning. But the changes implemented under his leadership weren’t well-received. Features like a “Denim Bar” inspired by Apple Stores’ “Genius Bar,” and store employees armed with iPod Touch devices to assist customers were things that may have worked in a computer store, but found little success in a department store setting.