By now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them.
Social Media Marketing,
social media strategy
Congratulations! Your inbound marketing plan is up and running! Everyone’s told you that it’s the most effective way of driving traffic and increasing sales. So now your worries are over, right? You just have to sit back and let the customers flood in.
HubSpot recently released its fifth annual report on inbound marketing. It’s 175 pages, detailing trends, tactics, statistics and more. If you have the time, it’s definitely worth reading. If you don’t, here are our favorite highlights:
Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of marketing in the 21st century.
Email Best Practices
You’ve seen the bumper stickers: “If you think education is expensive, try ignorance!” That’s as true for business as it is for our schools. Too often, the reason customers don’t buy from us is not because they don’t want to buy, but because they don’t know enough.