3 Common Social Media Mistakes And How To Avoid Them

Posted by Spencer Powell

Feb 24, 2014 12:00:00 PM

3-Common-Social-Media-Mistakes-and-How-to-Avoid-ThemBy now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them. 

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Topics: Twitter, Social Media Marketing, content, Sales, leads, Facebook, social media strategy

Setting Expectations For Your Inbound Marketing Plan

Posted by Spencer Powell

Jul 15, 2013 11:30:00 AM

Setting Expectations for Your Inbound Marketing PlanCongratulations! Your inbound marketing plan is up and running! Everyone’s told you that it’s the most effective way of driving traffic and increasing sales. So now your worries are over, right? You just have to sit back and let the customers flood in.

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Topics: Inbound Marketing, content, Website Traffic, Sales, conversion rate, leads

State of Inbound Marketing Report: TMR’s Takeaways

Posted by Spencer Powell

May 31, 2013 11:30:00 AM

describe the imageHubSpot recently released its fifth annual report on inbound marketing. It’s 175 pages, detailing trends, tactics, statistics and more. If you have the time, it’s definitely worth reading. If you don’t, here are our favorite highlights:

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Topics: Inbound Marketing, social media, blogs, B2B, B2C, Hubspot, ROI, Sales, Lead Generation, SEO

Golden Rule of the Sales Tango

Posted by Amanda Bray

Oct 26, 2012 8:05:00 AM

tango, sales, marketing

Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of marketing in the 21st century.

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Topics: Sales, Marketing Response, Email Best Practices

Business Blogging: Improving Sales by Educating Customers

Posted by Spencer Powell

Oct 27, 2010 9:08:00 AM

Business BloggingYou’ve seen the bumper stickers: “If you think education is expensive, try ignorance!” That’s as true for business as it is for our schools. Too often, the reason customers don’t buy from us is not because they don’t want to buy, but because they don’t know enough.

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Topics: Business Blogging, Customers, Sales

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