How To Have a More Exciting Inbound Marketing Plan In 2014

Posted by Spencer Powell

Dec 29, 2013 12:00:00 PM

How-to-Have-a-More-Exciting-Inbound-Marketing-Plan-in-2014A few years ago, inbound marketing was on the cutting edge of brand promotion. It was the new and innovative tactic. Now, with a new year right around the corner, inbound strategies stand poised to enter the mainstream and become more popular and widespread than ever before. Which, in many ways, is a good thing. It means that the old, ineffective marketing tactics are finally going the way of the dodo. The future is content.

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Topics: Inbound Marketing, blogs, content, personalized marketing, podcasts, sales conversions, New Year, 2014, customer insight

Assessing ROI From Different Inbound Marketing Strategies

Posted by Spencer Powell

Mar 25, 2013 11:10:00 AM

assessing roi from different inbound marketing strategiesAssessing ROI from different inbound marketing strategies is not particularly complicated. It can, however, be time-consuming. Various programs exist to make this job easier, but at this point, performing manual analysis is the best way to ensure you do not overlook any piece of vital information. You should review your sales conversions, participation, organic and viral reach, new leads, and overall analytics throughout the life of any marketing strategy.

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Topics: Marketing Strategies, social media, inbound marketing ROI, sales conversions

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