Black Hat SEO Got Run Over By Content

Posted by Spencer Powell

Dec 15, 2013 3:30:00 PM

Black-Hat-SEO-Got-Run-Over-by-ContentSo what do In case you haven’t heard, there’s big news in the world of SEO. Google has updated its algorithms so that keyword density plays a much more minor role in search results than it used to. In fact, using keywords more than a couple of times apiece will get your site penalized and make your content rank lower in the results, rather than higher.

What does this mean? It means the end of black hat SEO. The practice of surreptitiously stuffing a site with out-of-context keywords to boost its popularity artificially is no longer effective. Instead, the winners of the battle for search supremacy are the ones with the best content.

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Topics: Content Marketing, Search Engine Optimization, Google, search results, Christmas, Grandma Got Run Over by a Reindeer, algorithms, black hat SEO


The Good, the Bad And the Ugly – How To Tell If an SEO Agency Is On the Up And Up

Posted by Spencer Powell

Oct 23, 2013 11:30:00 AM

The Good the Bad and the Ugly How to Tell if an SEO Agency Is on the Up and UpThere are a lot of agencies out there that promise to help you with your search engine optimization. Some of them are great services that can boost your visibility and drive traffic to your site. Others are a bit unscrupulous and try to boost your site’s ranking through nefarious means. And still others outright lie about what they can do for you and what you need, tricking you into paying for their services by promising results that they can’t really provide. So how do you tell the difference? Here are some things to look for

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Topics: content, web traffic, bad practices, guarantee, contract, Search Engine Optimization, Website Design


SEO Tips For PPC To Help You TCB

Posted by Spencer Powell

Oct 21, 2013 5:30:00 AM

SEO Tips for PPC to Help You TCBPay-per-click (PPC) advertising can be very effective in driving customers to your site. It’s a bit of a hybrid of inbound and outbound marketing. On the one hand, it targets customers through direct advertisements for a product—something inbound marketing frowns on—rather than relevant content. On the other hand, it’s still designed to reach people who are specifically searching for something in your field. You bid on certain keywords through Google AdWords, and your company’s ad appears on the sidebar when someone searches for those words. As such, you still need to optimize your keywords so your customers are able to find you. And to do that, you need SEO.

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Topics: PPC, pay per click, Google AdWords, Search Engine Optimization


How To Get Management Buy-In To Use Content Marketing

Posted by Spencer Powell

Sep 17, 2013 1:00:00 PM

How to Get Management Buy In to Use Content MarketingChanges never go down well. Often, it takes coming almost to the brink of disaster to get management to realize the company needs a new direction. If your retirement community is in dire need of marketing help but you simply don’t have the budget for it, content marketing could give you the solution you need. Getting management to accept a “new-fangled” approach could be challenging, though. Here are a few ways to persuade them to buy into the idea.

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Topics: Content Marketing, Social Media Marketing, email marketing, Search Engine Optimization


The New Marketing

Posted by Spencer Powell

Aug 20, 2013 4:45:00 PM

The New MarketingYou’re driving down a busy street, when you pass by a billboard. “Pauline’s Pet Supplies!” it says. “Best Dog Chew Toys in Town!” But you don’t have any pets, much less a dog, so you ignore it.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, billboards, pop-up ads, banner ads, Direct Marketing, Search Engine Optimization


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