Direct Mail Secrets: What’s the Best List for Your Mailing?

Posted by Wes Powell

Nov 27, 2014 11:30:00 AM

Direct-mail-secrets-whats-the-best-list-for-your-mailingFor many years, direct mail experts have touted having the right list as one of the absolute essentials for direct mail success. It’s part of what became known as the 40-40-20 Rule. If you’re not communicating with the right audience you’re wasting your time and money. If you’re talking about your products and services to someone who simply isn’t interested—you’re sending “junk mail.” 

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Topics: Direct Mail Marketing, direct mail lists, selecting the right direct mail list

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