SEO in the Aftermath of Keyword Density

Posted by Spencer Powell

May 19, 2014 6:15:00 AM

SEO-in-the-Aftermath-of-Keyword-DensityIf you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time?

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Topics: Twitter, Bing, SEO, Google, Facebook, keyword density

Are You Rolling the Dice on Marketing Success?

Posted by James Ravetti

Mar 28, 2014 10:00:00 AM

Rolling-the-dice-on-marketing-successEvery day you roll the dice a bit with your marketing efforts. Let’s face it; even though there is a definite science to online, inbound marketing, you still take a chance every time you roll out a new marketing attempt. That doesn’t make you irresponsible as a marketer. It’s simply the reality of doing marketing in an every-changing world.  What worked yesterday may not work today—and almost certainly won’t work tomorrow.

As marketing has moved online, there has been a huge amount of emphasis placed on search engine optimization (SEO). It’s certainly understandable. If more and more of your business comes to you through the Web, you want to get found by the search engines. Getting found is essential. But a lot of attempts to optimize websites in order to get found have been unfruitful—at least those attempts to outsmart the search engines. Marketers who try to “game Google” end up paying a price. They can actually find their rankings get pushed lower because Google knows exactly what they’re trying to do.

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Topics: Inbound Marketing, Effective Marketing, SEO, email marketing, marketing that works

Adapting Your SEO Strategy To Evolving Search Patterns

Posted by Spencer Powell

Feb 28, 2014 5:30:00 PM

Adapting-Your-SEO-Strategy-to-Evolving-Search-PatternsRegular changes in Google’s algorithms generally mean having to adapt our SEO strategy to fit the new criteria. But what many of us fail to take into consideration is how those changes in algorithms also affect how people are searching. And those changes should also be a factor in how we approach SEO.

For one thing, search results are becoming more intuitive. Google recognizes your location and provides local search results automatically. It also provides results based on previous searches and browsing activity. Through Google, this information is all connected, and as technology advances, they’re able to use that information to help you get better, more relevant results based on your searches.

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Topics: content, Keywords, SEO, Google, local search results

5 Performance Tests Your Website Needs To Pass

Posted by Spencer Powell

Feb 7, 2014 2:00:00 PM

5-performance-tests-your-website-needs-to-passYou know that motivational poster that claims: “Life is not a test. This is the real thing!”?  Well, life may not be a test, but it’s full of them. And when it comes to your business, there are some tests that your website needs to pass. If it doesn’t, your website is nothing more than a pretty digital doorstop.  Let’s take a look at five performance tests your website needs to pass.

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Topics: Lead Generation, SEO, tracking marketing results, page ranking, Website marketing performance

How Xerox Is Helping People Get a Handle On Healthcare

Posted by Spencer Powell

Jan 28, 2014 6:15:00 PM

How-Xerox-Is-Helping-People-Get-a-Handle-on-HealthcareJan. 1, 2014 was the all-important, looming deadline for everyone to be registered for health insurance. For many Americans, details about the new healthcare law and what it meant for them were vague at best. What did they have to do before the deadline? What would happen if they didn’t? What options were there available? Lots of people had lots of different questions. But the answers came from a rather unexpected place: Xerox. The company most famous for its copy machines now hosts a website called HealthBiz Decoded. And not only is it clear and helpful, it’s an example of content marketing at its finest.

The site features copious amounts of articles on every conceivable healthcare topic. There’s information on doctors and providers. There’s information for doctors and providers. There’s information on payments, procedures, the latest technological innovations, and much more, along with plenty of articles about the new law.

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Topics: Content Marketing, website, SEO, articles, HealthBiz Decoded, healthcare, Xerox

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