The results are in: inbound marketing produces drastically superior cost-per-lead ratios than traditional marketing strategies like tradeshows and mailing lists. And this shouldn’t surprise anyone. After all, building an effective presence on the internet combined with the ability to target specific demographics trumps alternative marketing methods in just about every other way as well. So how can you start to promote your own construction or contracting business? Below are a handful of excellent SEO and inbound marketing tips to help start you on the right path.