Smarketing: The Marriage of Sales and Marketing

Posted by Spencer Powell

Mar 8, 2012 8:40:00 AM

smarketing the marriage of sales and marketingIn many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people complain that the salespeople never do anything with the leads that they give them. The battle has been going on for a long time. Savvy companies, however, are looking for better ways to align their sales and marketing capacities—bringing them together through something some are calling “Smarketing.”

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Topics: Internet Marketing, Smarketing, Sales and Marketing

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