Applebee’s – How NOT To Handle a Social Media Disaster

Posted by Spencer Powell

Apr 5, 2013 5:00:00 AM

Applebees How Not To HandleIt all started with a photo on Reddit. Applebee’s waitress Chelsea Welch posted a photo of a receipt to the popular content sharing website, displaying a somewhat rude note from a customer. In reference to the automatic 18% tip added for parties over 8 people, the self-professed pastor scrawled, “I give God 10%. Why do you get 18?” The image quickly went viral, sparking a myriad of discussion on everything from tipping etiquette to religion.

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Topics: Twitter, Social Media Marketing, Reddit, Applebee’s, Social Media Disaster, Facebook Topics

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