Integrating Direct Mail with Facebook for Premium Results

Posted by Spencer Powell

Jun 23, 2015 10:00:00 AM

Integrating-Direct-Mail-with-Facebook-for-Premium-ResultsLike good coffee, premium marketing results aren’t easy to come by. We’ve been touting the benefits of integrating your various marketing methods for some time now. We know that a multi-channel approach works better than marketing that’s limited to one or two channels, but it’s not always easy for the business owner to know how to integrate the different channels. Here are 5 ways to “cross-pollinate” your direct mail with Facebook, for best results. You can also use this approach with other social media platforms, too: 

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Topics: Social Media Marketing, direct mail, Marketing integration

What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign

Posted by Wes Powell

Jan 18, 2015 10:00:00 AM

Whats-the-Recipe-Ingredients-of-a-Successful-Direct-Marketing-CampaignPutting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully fleshed out before you hit the ‘send’ button: 

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Topics: Social Media Marketing, direct mail, Direct Marketing, email marketing, digital marketing

How to Integrate Your Direct Marketing and Social Media

Posted by Wes Powell

Nov 17, 2014 3:00:00 PM

How-to-Integrate-Your-Direct-Marketing-and-Social-MediaIt used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too.

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Topics: Social Media Marketing, direct mail, Direct Marketing, email marketing

Direct Mail and 4 Falsehoods About Modern Marketing

Posted by Wes Powell

Sep 2, 2014 11:00:00 AM

Direct-mail-and-4-misconceptions-about-modern-marketingDirect Mail has been around for a long time. As a matter of fact, the earliest known form of direct marketing occurred in Egypt in 1000 BC, when a landowner wrote an advertisement on a piece of papyrus offering gold for the return of his slave. (We can quibble over whether that was actually direct mail, since mail didn’t exist in it’s current form then—but that’s really just water under the Nile bridge.) 

The point is that direct mail has long been regarded as an effective way to reach potential audiences. In our days of “It’s-new-therefore-it-must-be better” marketing, some have kicked direct mail to the curb. Some of that action has taken place because of some misconceptions about modern marketing. Let’s look at four of those misconceptions. 

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Topics: Social Media Marketing, misconceptions about online, Effectiveness in direct mail, Direct mail and modern marketing

4 Things To Do Before Executing a Direct Mail Campaign

Posted by James Ravetti

May 29, 2014 4:00:00 PM

4_-Things-To-Do-Before-Executing-a-Direct-Mail-CampaignImplementing a direct mail campaign is one of the best ways to boost your sales for a particular financial period. Campaigns are shown to deliver an average 4.4% response rate, which is considerably higher than the statistics for electronic mail.

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Topics: Social Media Marketing, direct mail

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