Social Media Marketing: Is This Stuff for Real?

Posted by Wesley Powell

Sep 15, 2011 8:19:00 AM

social media marketing is it for realThere is a lot of talk about social media these days. Unfortunately, a lot of it is just talk. Some businesses—eager to improve sales—are looking at some of the social media tools as the new “magic marketing button” and are jumping on the social media bandwagon without understanding what they’re doing or why they’re doing it. They’re getting caught up in the myths (and promises) of social media without thinking through their larger marketing strategy.

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Topics: Business Blogging, social media, Social Proof

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