4 Things Every Direct Mailing Must Do

Posted by Wes Powell

Aug 6, 2015 10:00:00 AM

4-things-every-direct-mailing-has-to-doOften when businesses think about their direct mail efforts, they focus on the tips and tricks that they think will get them better results. Thats not a bad thing. And in todays marketplace, youll want to take advantage of anything that will boost your mailings performance.  Its one of the reasons we offer free tools such as the Best Direct Mail Practices in an Evolving Marketplace eBook. 

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Topics: Direct Marketing, Successful Direct Mail, direct marketing offers, keys to direct mail effectiveness


Direct Mail Success: Creating STRATEGIC Content

Posted by Wes Powell

Oct 15, 2014 1:00:00 PM

Direct-mail-success-creating-strategic-contentIf you’re a marketing professional, you hear a lot of talk these days about Content Marketing. While most of that talk is focused around a company’s online marketing efforts, the content you create for your direct mail efforts is just as critical. The way businesses use direct mail may have changed over the past few years, but it’s still an integral part of any overall marketing strategy. And just like content for online platforms, the content you create for your direct mail efforts can make all the difference between success and failure. 

That’s why it’s important to develop direct mail content that is as strategic as the content you create for your website. What do I mean by strategic? 

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Topics: Marketing Strategy, Integrating direct mail with marketing efforts, Successful Direct Mail, Direct Mail Expectations


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