What You’re Missing By Not Integrating Email in Your Direct Marketing

Posted by Wes Powell

Jun 12, 2015 10:00:00 AM

What-youre-missing-by-not-integrating-email-in-your-direct-marketingWe business people are a fickle bunch. We tend to run from one business trend to the next in search of the “magic button” that will bring us success. But just because something is new, doesn’t necessarily mean it’s better. Conversely, just because something has been around for a while doesn’t mean it’s ineffective. 

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Topics: Direct Mail Marketing, integrating email with other marketing efforts, surprising impact of email marketing

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