The Sharknado Effect – Social Media As the New Ratings System

Posted by Spencer Powell

Sep 3, 2013 4:08:00 PM

The Sharknado Effect Social Media as the New Ratings SystemAs technology progresses, television ratings are becoming increasingly difficult to measure. With so many different options for how to view your programming, fewer people are watching things live as they air. They can DVR their programs and watch them later. They can often download a show afterward from the network’s website or from an independent video site like Hulu. Or they may simply view the program during its encore showing a week later, rather than at its debut.

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Topics: Twitter, Social Media Marketing, Hulu, SyFy, Sharknado, Game of Thrones, Red Wedding, HBO

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