Getting the Right Message Across with Your Direct Mail Design

Posted by Spencer Powell

Jul 15, 2015 10:00:00 AM

Getting-the-Right-Message-Across-with-Your-Direct-Mail-DesignUnlike email and other forms of digital marketing, direct mail has a physical presence that’s hard to ignore. Once it arrives at the recipient’s address, it has to be handled - either opened and read or, heaven forbid, put straight in the trash. Your message needs to come across loud and clear if you want to avoid the second category.

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Topics: Direct Mail Design, Target Market, direct mail message

Determining Your Target Market in Direct Mail

Posted by Spencer Powell

Feb 24, 2015 10:00:00 AM

Determining-Your-Target-Market-in-Direct-MailTargeted marketing is just as important in direct mail as it is in online marketing. Spending more time on the front end of your campaign increases the likelihood of its success down the road. In the ever-used marketing analogy, it is better to throw a few darts and get really close to the target than to throw a bunch and end up all over the board. Determining your target market is a matter of knowing your product or service intimately and matching that up with the demands of the marketplace. 

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Topics: direct mail, Tips, demographics, Target Market

Are You Tiring Your Customers Out? Direct Mail Fatigue and Other Challenges

Posted by Wes Powell

Aug 11, 2014 2:00:00 PM

Are-You-Tiring-Your-Customers-Out_-Direct-Mail-Fatigue-and-Other-ChallengesThe moments of truth. That split second when your customer chooses to dump your direct mail item instead of opening it.

It’s a moment you can never get back, and yet it happens all the time, every day. Why? Because there are challenges facing direct mail campaigns that we often fail to recognize.

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Topics: direct mail, Direct Marketing, Mailing Frequency, Direct Mail Campaign, Target Market

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