How to Test Your Direct Mail Campaign

Posted by Wes Powell

Feb 28, 2015 10:00:00 AM

How-to-Test-Your-Direct-Mail-CampaignFailing to test a direct mail campaign before sending it out on a massive scale can be a costly marketing mistake. Depending on the reason for the campaign and the type of mailing, you may be looking between $50 and $100 in terms of cost per lead. By testing your campaign first, you’ll know if the projected ROI is worth the cost of continuing the campaign. 

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Topics: a/b testing, Direct Mail Campaign, test

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