Direct Mail Tales: The Sad Story of King Customer

Posted by James Ravetti

May 13, 2014 10:00:00 AM

Direct-mail-tales-the-sad-story-of_king-customerOnce upon a time, in the land of Commerce, there lived a king by the name of Customer. All the merchants of the land depended upon his favor and so regularly sought an audience with the King in the hopes that he would choose to spend some of his wealth on their goods and services.

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Topics: direct mail, the importance of effective call to action, getting readers to respond


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