Using Thought Leadership in Direct Mail Marketing

Posted by Wesley Powell

Sep 14, 2014 10:00:00 AM

thought-leadership-blogging-for-homebuildersThought leadership and content marketing are primarily an online, internet-based marketing strategy, but there’s no reason the precepts of these two ideas can’t be used in direct mailers. Rather than pummeling potential customers with blatant ads and cheap tricks, direct mail marketing businesses should consider including useful, unique, and relevant content on their mailers. 

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Topics: direct mail, Thought Leader, mailers, direct mailers

Blogging to Become a Thought Leader

Posted by Spencer Powell

Aug 20, 2012 5:57:00 AM

blogging thought leader notepad penPeople who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought leadership is not who is the most popular. It is more about innovation, guidance and expertise. If you have created a presence or become a recognized source of guidance in your industry, you may already be on your way to thought leadership. Your blog is an important tool in building thought leadership, whether you’ve decided to be a leader in your industry or work on building your brand. With a blog, you have control of both your strategy and content, to become the go-to person in your area of interest.

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Topics: Business Blogging, Blogging, Thought Leader

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