Blogs have become an important news source and a good way for companies to standout. In a global economy, a drastic change can affect an industry in a matter of minutes. If you want your blog to be a go-to source, you need to contribute to the online dialogue two times a week, or more, to stay relevant – a very big deal in today’s world.
A recent survey by Hubspot showed that the behaviors of blog readers resemble the behaviors of those who read newspapers, trade magazine and journals. Blog readers visit a few key blogs first thing in the morning and then check back periodically throughout the day.
- 71% of responders said that blogs affect their purchasing decisions.
- Just less than 50% of the responders read more than one blog per day.
- Responders typically read between five and 50 blogs per week, with the majority reading between five and 10 per week.