It is said that “no man or woman is an island” in the blogosphere. You can believe this if you can prove that people are visiting your blog. Knowing about your traffic and patterns will help you figure out what topics your readers are interested in and even what days and times may be best for posting. If you are active in social media (and you should be!), it's important to monitor success. This can help guide your strategy going forward. For example, if you find that Twitter posts are converting better than Facebook, it makes sense to put more of your effort there.