Is It OK for Mailings to Be Urgent?

Posted by Wes Powell

Aug 2, 2015 10:00:00 AM

Urgency-thats-not-over-the-topCreating a sense of urgency with your direct mailings is one of the oldestand most effectivemarketing approaches in the book. Youve seen the approach hundreds of times. Store banners, newspaper ads, and direct mailers proclaim: Limited Time Offer! or Limited Quantities! or the ever-popular, When Theyre Gone, Theyre Gone! 

Read More

Topics: Direct Mail Marketing, transparency in marketing, using urgency and scarcity as motivators


Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all