What’s the big deal about inbound marketing? It’s a new tactic for brand promotion, sure. But it seems like there’s always some new promotional tactic being circulated. Is this one really worthwhile? Will it really help you increase your sales? Can’t you just stick to the tried and true methods of traditional marketing? Well, you could. But you’d be missing out on tremendous potential to increase your brand’s visibility and ultimately improve your sales. It’s more than just some flash in the pan marketing tactic. Here are three reasons why inbound marketing matters to your company.