SEO in the Aftermath of Keyword Density

Posted by Spencer Powell

May 19, 2014 6:15:00 AM

SEO-in-the-Aftermath-of-Keyword-DensityIf you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time?

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Topics: Twitter, Bing, SEO, Google, Facebook, keyword density


#HowToHashtag

Posted by Spencer Powell

Feb 27, 2014 4:45:00 PM

HowToHashtagOver time, hashtags have become an important part of our culture. Though their use has somewhat devolved into the bizarre and ridiculous, in other ways they’re an important part of how we share information. Twitter uses them, Instagram uses them, and now Facebook has introduced hashtag use as well. So the question is, how can you harness this powerful force and use it to promote your brand? There are several ways

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Topics: Twitter, Social Media Marketing, branding, Instagram, Facebook, event promotion, trending topics, hashtags


3 Common Social Media Mistakes And How To Avoid Them

Posted by Spencer Powell

Feb 24, 2014 12:00:00 PM

3-Common-Social-Media-Mistakes-and-How-to-Avoid-ThemBy now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them. 

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Topics: Twitter, Social Media Marketing, content, Sales, leads, Facebook, social media strategy


Dishonest Social Media – Why Buying Clicks And Followers Isn’t the Way To Go

Posted by Spencer Powell

Feb 21, 2014 5:45:00 AM

Dishonest-Social-Media-Why-Buying-Clicks-And-Followers-Isnt-the-Way-to-GoPromoting your brand can seem like a long, arduous process at times. Social media marketing alone is a fulltime job. You have to maintain your presence and your image at all times. You constantly need to be connecting with fans and with other companies in order to build a following. You need to come up with interesting and unique content to post in addition to your blogs and other regular content. Then you need to repeat all of that work for every social media channel on which your brand has a presence, since a cookie cutter approach isn’t engaging. It’s a lot of work, and it can take a long time to yield any visible results. Isn’t there an easier way?

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Topics: Twitter, Social Media Marketing, Hubspot, Facebook, selling followers


Content Marketing Trumps the Super Bowl – Part 2

Posted by Spencer Powell

Feb 9, 2014 10:00:00 AM

Content-Marketing-Trumps-the-Super-Bowl-Part-2The Super Bowl is probably the biggest marketing event of the year—so much so that we couldn’t cover all the brilliant content marketing tactics in a single blog post. Yesterday, we talked about how Doritos and SodaStream used online content to promote their Super Bowl ads. Today, we present two more companies, who switched things up and used the Super Bowl to promote their online content.

Newcastle Brown Ale – If We Made It

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Topics: Content Marketing, Twitter, social media, Super Bowl, hashtags, Newcastle, Esurance, Keyshawn Johnson, Anna Kendrick, John Krasinski


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