Even though social media is a relatively new part of the business world, its importance in business marketing only continues to grow. Once viewed as a passing fad or perhaps a platform for little more than wasting time, social media—a vital part of any inbound marketing campaign—is now understood as absolutely necessary for any business that wants to have a place in the digital world. What used to be achievable by just a company website now requires a host of social media tools. Unfortunately, learning the world of social media and understanding its significance isn’t easy, but definitely worth your time if you’re interested in expanding your brand.
So What’s the Big Deal?
According to the 2012 Social Media Marketing Industry Report, 94 percent of businesses today that have a marketing department also use social media as part of their marketing. About 60 percent of all marketers are devoting a full eight-hour day toward developing and maintaining social media online. Just under half of all people ages 20 to 29 spend 10 or more hours a week on social media websites. And about 85percent of all companies that have dedicated social media platforms have reported increases in their market exposure. Of those 85 percent, more than half said that using social media for three years or more has resulted in a significant revenue increase during that period of time.