When Personal Marketing Gets Too Personal

Posted by Spencer Powell

Feb 5, 2013 6:30:00 AM

inbound-marketing, personal-boundaries, marketing-boundaries, using-big-data-wiselyOne of the major shifts in marketing over the last few years is that customers control more of the marketing messaging they receive. Instead of businesses pushing out a message that they want customers to hear, customers (by virtue of the way they search for information) are telling businesses what they want to know. That’s really what’s at the heart of what we call inbound marketing: giving customers the information they’re looking for.

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Topics: Inbound Marketing, personal boundaries, marketing boundaries, using big data wisely

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