“Give Me Just a Little More Time”: One Reason Direct Mail Still Works

Posted by Wes Powell

Apr 21, 2015 11:30:00 AM

_Give-me-just-a-little-more-time_-one-reason-direct-mail-still-worksIf you could climb into your Time Machine and head back to 1970 there’s a good chance you’d hear The Chairmen of the Board crooning their hit song (it peaked at number three on the Billboard Hot 100 in the United States) Give Me Just a Little More Time. This love song begins with the plaintive cry: 

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Topics: Direct Marketing, sticking power of direct mail, using direct mail “stickiness” to your advantage

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