5 Ways To Use Video In Social Media Marketing

Posted by Spencer Powell

Jan 21, 2014 6:00:00 AM

5-Ways-to-Use-Video-in-Social-Media-MarketingWe’ve discussed before how important videos are to your content marketing strategy. But what’s often overlooked is the role that videos play in social media marketing. For one thing, YouTube isn’t just a platform for hosting videos. It’s a whole community, whose users often interact with one another. And it’s important to consider that when creating your channel and deciding what content to post on it.

Not only that, video can be an effective tool to use on your other social media platforms as well. Particularly now that Facebook has begun playing videos automatically in users’ newsfeeds, your video content needs to be tailored for social media. How do you do that? Here are five types of videos you can post to engage your social media circles.

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Topics: Twitter, Social Media Marketing, video, Facebook, product launch, customer testimonials, Yelp, behind-the-scenes

Tips For Using Podcasts Successfully

Posted by Spencer Powell

Aug 20, 2013 5:00:00 AM

Tips for Using Podcasts SuccessfullyThe word “podcast” can refer to any kind of regular digital content, from videos to .pdf files. But in common usage, it tends to refer specifically to audio content—something you can listen to on your iPod. Audio podcasts are a popular and very versatile medium. And like any popular and versatile medium, they can be used for marketing. Here are some tips for using podcasts to promote your brand. 

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Topics: Content Marketing, blog post, iTunes, iPod, video, podcasts

How Businesses Can Use Instagram Video To Drive Traffic

Posted by Spencer Powell

Jul 27, 2013 5:45:00 AM

How Businesses Can Use Instagram Video to Drive TrafficIf a picture is worth a thousand words, and video is recorded at 30 pictures (frames) per second, then a 15-second video can communicate almost as much information as the novel War and Peace.

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Topics: Content Marketing, Twitter, YouTube, video, Instagram, Vine, Jim Henson

Should Video Be Part Of Your Marketing Strategy?

Posted by Spencer Powell

Jul 8, 2013 6:00:00 AM

Should video be part of your marketing strategyAccording to startupnation.com, Internet users watch more than 4 billion online videos every day. That’s a lot of “eyeballs” on computer (and tablet and smart phone) screens. But what’s really interesting is that 68 percent of the people who watch videos also share video links. That’s how word-of-mouth” marketing works in the digital age.

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Topics: Online Marketing, word-of mouth marketing, video

Why Video Matters: A Hot Bonus to Your Site

Posted by Spencer Powell

Jul 3, 2012 5:34:00 AM

videos matter watercoolerNothing spices up a boring day at the office like stumbling onto a great video. If you share it with your coworkers, you become a “water cooler hero,” as everyone heads to their desks to view your great find. This scenario demonstrates how a clever video can bring new traffic to your site.

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Topics: Inbound Marketing, video, Videos Benefits

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