Many builders are weary about creating video marketing content because of the time commitment that it requires. Keep in mind that you are filming a video that will be five minutes long or less. You are not filming and producing a full-length motion picture. Your video should be short. Think of this project as a sprint, not a marathon.
Before you stress out about purchasing or borrowing a video camera, keep in mind that many point and shoot cameras include a video camera function. It doesn't get much simpler than that. Generally these videos are high quality and are easy to upload to your computer.
1. A quick interview. Brainstorm three questions to ask anyone in your building company: an executive, a CEO, a customer, or an employee. Record their answers free-form with your camera. You can use any simple video editing program such as Pinnacle (PC) or iMovie (Mac) to put everything together before uploading it to YouTube. If this is a successful project, consider revisiting it later with a different employee or with follow up questions for the same person. Before you know it, you'll have a little series going with a simple 25 minute or less time commitment per month.
2. An office video tour. People love to get an inside view of how your company works. Get one employee or a small group of employees to show off the place for the camera. Pick a time to film when the office is busy so that people watching it get the full effect of your typical office life. Most people don't have trouble imagining what desks with computers look like after all. This video can be a great asset for potential leads, current customers, and other professionals in the building industry. If you attend professional organization meetings and/or conferences, you may be able to use it for presentations.
3. Projects that will be "in progress" over the course of a year. Some video projects can be filmed in 25 minutes or less but take time to gather the video footage. For example, you might want to put together a video that outlines the different types of roofing that your company does. It will take several months or even a year to have footage from a sufficient number of different projects. However, you only need to spend a few minutes filming at each project to get the shoots that you need.