Shouldering the Load – 3 Ways To Get Others To Create Content For You

Posted by Spencer Powell

Jan 25, 2014 12:00:00 PM

Shouldering-the-Load-Three-Ways-to-Get-Others-to-Create-Content-for-YouIn order to maintain an effective content marketing strategy, you need to churn out new, high quality, engaging content like clockwork. While there’s no end to ideas for new content, if you know where and how to look, the simple act of creating all of these videos and blog posts, day in and day out, can grow tedious and cumbersome after awhile. Can’t the Magic Content Fairy just wave her wand and create new posts for you?

Well, not quite. But with a little innovation, it IS possible to get other people to create some of your content for you, easing the burden on your own office. Here are three ways of acquiring content without having to make it yourself. 

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Topics: Content Marketing, videos, George Takei, content curation, guest blog posts, user-generated content


Using the Buying Cycle To Create Effective Targeted Content

Posted by Spencer Powell

Jan 23, 2014 12:30:00 PM

Using-the-Buying-Cycle-to-Create-Effective-Targeted-ContentHere’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process. 

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Topics: Content Marketing, blogs, videos, white papers, e-books, Case Studies, customer testimonials, buying cycle


Content Casserole - Repurposing Content For Multiple Media

Posted by Spencer Spencer

Oct 25, 2013 7:00:00 PM

Content Casserole Repurposing Content for Multiple MediaCreating content is like having a meal with leftovers afterward. It would be a shame to let all that material go to waste by only using it once. With a little creative ingenuity, you can take what you’ve made, switch things around a little bit, combine a few different things, add a couple of new ingredients and turn it into a delicious new content casserole. And if you do it right, no one will ever realize it’s leftovers.

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Topics: Content Marketing, Twitter, blogs, videos, white papers, infographics, webinars, reusing content, casserole


B2B vs. B2C – Inbound Marketing Approaches

Posted by Spencer Powell

Oct 24, 2013 10:45:00 AM

B2B vs B2C Inbound Marketing ApproachesThere’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of this content has the words “for B2B” tacked onto it, while other content has “for B2C.” What’s the difference?

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Topics: Inbound Marketing, social media, blogs, videos, white papers, e-books, B2B, B2C


Where To Find Content Marketing Ideas

Posted by Spencer Powell

Oct 20, 2013 5:15:00 AM

Where to Find Content Marketing IdeasIt’s been said over and over again that one of the keys to success with content marketing is volume. If you’re not posting enough, then you’re not making a lasting impression on your target audience. Out of sight, out of mind.

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Topics: Content Marketing, YouTube, blogs, videos, Amazon, FAQ, Soovle, Yahoo, Bing, Linkedin, Google


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