Going Viral – What Makes Content Skyrocket In Popularity?

Posted by Spencer Powell

Aug 26, 2013 5:00:00 AM

Going Viral What Makes Content Skyrocket in PopularityDo you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It was a simple, homemade video, but it got more than 37 million views, as well as significant mainstream news coverage, and spawned countless memes, parodies, jokes and general commotion all over the Internet. It was a textbook example of a viral video.

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Topics: Content Marketing, Twitter, YouTube, Reddit, viral, Double Rainbow, Kansas State University, celebrity endorsement, Upworthy


Creating the Perfect Video—Again And Again And Again

Posted by Spencer Powell

Jun 12, 2013 4:30:00 PM

Creating the Perfect Video Again and Again and AgainVideo marketing is a hugely successful way to promote a brand. More than 4 billion hours of video are watched on YouTube each month—an even more impressive feat when you consider how short most videos actually are. It’s certainly a medium with marketing potential. But creating a video isn’t like writing a blog. It requires a little bit of extra effort to stand out. But when you put that effort in, the payoff is well worth it.

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Topics: Content Marketing, YouTube, viral, video marketing, writer, director, camera, post-production, editorial calendar


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