Top 5 Inbound Campaigns Of 2013

Posted by Spencer Powell

Jan 20, 2014 10:00:00 AM

Top-5-Inbound-Campaigns-of-2013It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing. 

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Topics: Twitter, Inbound Marketing, viral video, social media, e-mail, Blogging, Website Design, First World Problems, Air Force Priority, WaterisLife, Four Seasons, Hashtag Killer, Drayton Bird Associates, Haiti, English National Opera


WestJet’s Marketing Stunt Makes Holiday Dreams Come True

Posted by Spencer Powell

Dec 12, 2013 12:00:00 PM

 

WestJets-Marketing-Stunt-Makes-Holiday-Dreams-Come-TrueThe holiday season can be something of a double-edged sword for brand promotion. From presents to food to travel arrangements and more, it presents a huge opportunity for increased sales. It would be irresponsible not to take advantage of this and create marketing campaigns geared toward the holidays.

However, when you do that, you also run the risk of looking like just another “greedy corporation,” that only cares about making a buck, rather than the spirit of the season. Well, who says you can’t care

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Topics: Content Marketing, viral video, social media, WestJet


A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions

Posted by Spencer Powell

Oct 19, 2013 10:00:00 AM

A Tale of Two Strategies The Good and Bad Decisions of ChipotlePopular restaurant chain Chipotle prides itself on its modern approach to marketing. It eschews traditional advertising tactics like TV spots altogether, choosing instead to use viral Internet marketing campaigns to appeal to the millennial generation. Sometimes these campaigns succeed. Sometimes they don’t.

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Topics: Twitter, Social Media Marketing, Burger King, YouTube, McDonald’s, Chipotle, hacking, hoax, Jeep, viral video, The Scarecrow


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