Why “Marketing” Is Considered a Dirty Word – And Why It Shouldn’t Be

Posted by Spencer Powell

Jun 25, 2013 4:40:00 PM

Why Marketing Is Considered a Dirty Word and Why It Shouldn't BeThe late Bill Hicks had a comedy routine, wherein he expressed in no uncertain terms, exactly what he thought of the marketing profession. “If any of you here tonight are in marketing or advertising,” he said, “Kill yourself.” Harsh words from a man who in his day was considered by many to be a philosopher and a sage. And though most don’t specifically agree with his directive, plenty of people today share Mr. Hicks’ underlying sentiment that marketing is about nothing more than attaching a dollar sign to everything and anything possible: seeing every person as a potential sale and every situation as an opportunity for advertising.

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Topics: Content Marketing, YouTube, George Takei, Kickstarter, Hank Green, Bill Hicks, Mad Men, vlogbrothers, John Green, Facebook Topics

The Lizzie Bennet Diaries – Immersive Storytelling Across Multiple Platforms

Posted by Amanda Bray

Apr 12, 2013 5:00:00 AM

The Lizzie Bennet Diaries ImmersiveOne of the ongoing questions in the world of social media branding is: How do we create a unique and engaging presence across multiple social media platforms? The popular web series The Lizzie Bennet Diaries (LBD), which ended its nearly year-long run at the end of last month, is a great example to content creators of how to do just that.

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Topics: Social Media Marketing, Pride and Prejudice, Lizzie Bennet Diaries, Hank Green, vlogbrothers

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