It’s becoming increasingly clear that the most effective way to promote a brand is with content marketing. A company provides their target audience with the things they’re looking for, then uses that hook to reel them in for a sale. But what kind of content works best? Most companies use blogs. But that’s only one option. And since it’s an option that so many people are using, it makes it much more difficult for an individual company to stand out and attract attention. But blogs aren’t the only type of content available. There are many other different forms out there, and their potential for reeling in customers is vast. Here are four great alternatives to blogs for content marketers.