Content Casserole - Repurposing Content For Multiple Media

Posted by Spencer Spencer

Oct 25, 2013 7:00:00 PM

Content Casserole Repurposing Content for Multiple MediaCreating content is like having a meal with leftovers afterward. It would be a shame to let all that material go to waste by only using it once. With a little creative ingenuity, you can take what you’ve made, switch things around a little bit, combine a few different things, add a couple of new ingredients and turn it into a delicious new content casserole. And if you do it right, no one will ever realize it’s leftovers.

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Topics: Content Marketing, Twitter, blogs, videos, white papers, infographics, webinars, reusing content, casserole


Beyond Blogs - New Content Marketing Avenues To Explore

Posted by Amanda Bray

May 17, 2013 4:45:00 AM

Beyond Blogs New Avenues Of Content Marketing To ExploreIt’s becoming increasingly clear that the most effective way to promote a brand is with content marketing. A company provides their target audience with the things they’re looking for, then uses that hook to reel them in for a sale. But what kind of content works best? Most companies use blogs. But that’s only one option. And since it’s an option that so many people are using, it makes it much more difficult for an individual company to stand out and attract attention. But blogs aren’t the only type of content available. There are many other different forms out there, and their potential for reeling in customers is vast. Here are four great alternatives to blogs for content marketers.

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Topics: Content Marketing, blogs, videos, infographics, webinars, vlogs, podcasts, live chats


Marketing Today: The Importance of “Continuing Education”

Posted by Spencer Powell

Oct 30, 2012 6:30:00 AM

Inbound-Marketing, Marketing-Professionals, Hubspot, Marketing-Today, WebinarsWe keep hearing about how business has changed. As a matter of fact, if you type “how business changed in the last 10 years” into a Google search, you’ll get about 1,590,000,000 results! 

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Topics: Inbound Marketing, Marketing Today, webinars, Marketing Professionals, Hubspot


Take Your Show on the Road (From the Comfort of Your Conference Room)

Posted by Spencer Powell

Jun 27, 2012 10:42:00 AM

webinarWhen you think about adding online content to your website, it’s easy to stop at written content: Blogs, Twitter posts, white papers and special reports, etc. All of those things are great, but sometimes it’s good to go for something a little more dynamic—particularly when there’s just too much good content to put into a short post or a modest downloadable report. What you really want in those instances is a face-to-to face meeting or maybe even a seminar. But it’s increasingly difficult to get people to break away from work for several hours to attend a seminar—even if it’s local.

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Topics: webinars, Online Seminars, Videoconferencing


5 Ways to Host a Webinar That Rocks

Posted by Spencer Powell

Jun 19, 2012 6:07:00 AM

host-a-webinar-that-rocksWebinars are consistently one of the best ways to generate leads, educate your prospects, build trust with them - and get more business in the door.  Everyone agrees you need presentations that will “show and tell” in both an entertaining and educational manner.  Where to start is the question! Similar to hosting any business event or seminar, you’ll want to select a date, figure out your objectives, what topic(s) to cover, how you will promote, and how you will follow up afterward.

  1. What are your objectives?
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Topics: webinars, Webinars for Lead Generation, Hosting a Webinar


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