How to Increase Your Response Rates with a Microsite

Posted by Spencer Powell

Jan 11, 2015 2:00:00 PM

How-to-Increase-Your-Response-Rates-with-a-Microsite_Increasing the response rates from your direct marketing campaigns is an ongoing project for most marketers.  Direct mail works best with mailing lists you own, such as existing clients or people who sign up to receive your promotions, but even if you use rented lists there are ways to maximize the return on your investment. One of these ways is to create a microsite for each campaign:

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Topics: direct mail, Mailing Lists, microsite, Direct Marketing, Website Design


Top 5 Inbound Campaigns Of 2013

Posted by Spencer Powell

Jan 20, 2014 10:00:00 AM

Top-5-Inbound-Campaigns-of-2013It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing. 

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Topics: Twitter, Inbound Marketing, viral video, social media, e-mail, Blogging, Website Design, First World Problems, Air Force Priority, WaterisLife, Four Seasons, Hashtag Killer, Drayton Bird Associates, Haiti, English National Opera


Does Redesigning Your Website Really Matter? (Or Is It Just Putting Lipstick On a Pig?)

Posted by Spencer Powell

Nov 7, 2013 10:00:00 PM

Does-redesigning-your-website-really-matter-or-is-it-just-putting-lipstick-on-a-pigMuch was made about the new design of Apple’s iOS 7 release. As a matter of fact, it seemed that the way the thing looked was more important than the way it worked. A lot of people seemed focused on the flat look and the bright colors surrounding the new operating system. But Apple wasn’t the only one making a move in this direction. This has been the direction of web design for a while. Web-watchers line25 even posted an article about the rising trend of bright, flat colors in website design. Who influenced whom? Did web designers change because they knew what Apple was doing? Or was it the other way around? Or is re-designing your website like putting lipstick on a pig?

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Topics: Website Redesign, Website Design, effective websites, current website trends


The Good, the Bad And the Ugly – How To Tell If an SEO Agency Is On the Up And Up

Posted by Spencer Powell

Oct 23, 2013 11:30:00 AM

The Good the Bad and the Ugly How to Tell if an SEO Agency Is on the Up and UpThere are a lot of agencies out there that promise to help you with your search engine optimization. Some of them are great services that can boost your visibility and drive traffic to your site. Others are a bit unscrupulous and try to boost your site’s ranking through nefarious means. And still others outright lie about what they can do for you and what you need, tricking you into paying for their services by promising results that they can’t really provide. So how do you tell the difference? Here are some things to look for

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Topics: content, web traffic, bad practices, guarantee, contract, Search Engine Optimization, Website Design


Marketing vs Sales: Are They Different Or the Same?

Posted by Spencer Powell

Oct 15, 2013 10:00:00 AM

Marketing vs Sales Are They Different or the SameIt’s not always easy to know where marketing ends and sales begins, and vice versa. Many people are under the impression that they mean the same, or that sales is a component of marketing.

We’ve tried to understand the differences, particularly in light of the new shift toward digital and inbound marketing strategy that seems to be affecting most business activities. The two have a symbiotic relationship, with marketing supporting sales and the other way around.

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Topics: Social Media Marketing, Inbound Marketing, Marketing Strategy, Lead Conversion, email marketing, Website Design


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