Yeah, But Does Inbound Marketing WORK?

Posted by Spencer Powell

Oct 25, 2012 6:30:00 AM

Inbound-Marketing, Website-Optimization, Growing-your-Business, Marketing-StrategiesIt’s not hard to find somebody somewhere on the Internet talking about the latest online tools that are sure to make your business successful. There are scores of shiny new “next generation” tools and apps designed to improve your online performance. And people get pretty excited talking about them. But if you’re like us, you want to know: “Does it work?” 

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Topics: Inbound Marketing, Marketing Strategies, Growing your Business, Website Optimization


Marketing Today: What Shapes Customers’ View of Your Company?

Posted by Spencer Powell

Oct 18, 2012 6:30:00 PM

Word-of-Mouth-Marketing, Referral-Marketing, Word-of-Mouth, Blogging, Website-OptimizationYour company’s reputation is on the line. That’s nothing new. Your reputation has always been on the line, but now your reputation is on the line 24/7/365 because your company is online. So what shapes your potential customers’ view of your company? 

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Topics: word-of mouth marketing, Word of Mouth, Referral Marketing, Website Optimization, Blogging


Does Your Website Really Matter?

Posted by Spencer Powell

Oct 16, 2012 6:30:00 AM

Website-Design, Website-Optimization, Websites-Matter, Customer-SuccessYou may have noticed that we talk a lot about websites. We talk about how important it is to have good content. We talk about making sure your website is optimized for your audience. We talk about things you can do to ensure that your website generates leads. We talk about analyzing your website so that you know what pages people visit and how long they stay on particular pages. We’ve even talked about how, in today’s market, most purchase decisions start with an online search for information—whether or not the actual purchase happens online or offline. 

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Topics: Customer Success, Websites Matter, Website Optimization, Website Design


The Changing Face of Marketing: What Face is Your Business Making?

Posted by Wesley Powell

Sep 6, 2011 8:46:00 AM

changing face of marketing what face are you makingWhether you are aware of it or not, your website—and in particular, your home page—is the face of your company to your clients and to your potential clients. What kind of face are you presenting to your public? When you look at your home page, is it like looking in a mirror? Or is the image you see there completely different from who you really are? Unfortunately, many companies (large and small) launch their website and rarely (if ever) visit it again.

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Topics: Website Optimization, Changing Face of Marketing, Website Conversion


Internet Marketing for Homebuilders - a Must!

Posted by Wesley Powell

Jul 23, 2011 10:30:00 AM

internet marketing for homebuildersAt first glance, the chart on the left might leave many of you with horrifying flashbacks.  But fear not because there may be a new glimmer of hope.  According to HousingEconomics.com, home sales are expected to increase in the coming year.  If they are indeed correct, this will be the first real increase in sales we have seen since the housing market crashed  in '06 like a drunken and underage joyrider. While this possible increase is good news in general, is your company positioned appropriately to take advantage of this?  Home builders need to start getting found online now by potential buyers so they can set themselves up for success in the near future.  Having an online marketing strategy as a homebuilder can only be beneficial.  With so many people shopping and doing research for practically everything online, it is important to have a strong internet presence. 

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Topics: Website Optimization, Builder Marketing


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