Why Are 404 Not Founds So Important?

Posted by Matthew Edgar

Nov 15, 2013 10:00:00 AM

We've all encountered a 404 not found error while browsing the web. We click on a link our friend shared on Facebook or a link a colleague emailed to us but unfortunately that link takes us to a 404 error page instead of to the content we expected. Or, maybe you typed in a URL to your address bar and forgot a letter or two. That typo led you to a 404 error page instead of the page you wanted.

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Topics: Website Traffic, website visitors, 404 redirects

Setting Long-Term Goals For Inbound Marketing

Posted by Spencer Powell

Sep 30, 2013 5:00:00 AM

Setting Long Term Goals for Inbound MarketingWhat’s your ultimate goal when implementing an inbound marketing strategy for your brand? Driving more people to your website? Generating leads? No. These are important factors in your campaign, but they’re still only a means to an end. You can increase the number of monthly visitors to your site by 10,000, but that number means nothing if they aren’t buying what you have to sell. And once they DO buy from you, it’s still your job to keep them connected with your company, so they’ll buy from you again next time, and the time after that. A good inbound marketing strategy needs to be focused on the big picture at all times. Here are a few tips for keeping your campaign geared toward the long term

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Topics: Inbound Marketing, Website Traffic, content creation, Lead Generation

Setting Expectations For Your Inbound Marketing Plan

Posted by Spencer Powell

Jul 15, 2013 11:30:00 AM

Setting Expectations for Your Inbound Marketing PlanCongratulations! Your inbound marketing plan is up and running! Everyone’s told you that it’s the most effective way of driving traffic and increasing sales. So now your worries are over, right? You just have to sit back and let the customers flood in.

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Topics: Inbound Marketing, content, Website Traffic, Sales, conversion rate, leads

Solutions To 5 Common Analytics Mistakes

Posted by Spencer Powell

Apr 17, 2013 7:00:00 PM

solutions to five common analytics mistakesWeb traffic data and analytics may as well be a foreign language to many company decision makers. These tools have shot to the forefront of business in the last decade, though.

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Topics: Website Traffic, analytics, SEO

A Builders' Guide to a Successful Internet Marketing Strategy

Posted by Jimmy Donnellon

Apr 15, 2011 7:25:00 AM

marketing success keyMost builders start internet marketing by searching online for a specific service provider. They may get lucky but most companies are going to end up hiring a firm that only possesses half of what is required to make a builder successful.

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Topics: Inbound Marketing, Website Traffic, Website Analytics, Internet Marketing for Builders, Internet Marketing for Remodelers, Builder Marketing

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