You may have noticed that we talk a lot about websites. We talk about how important it is to have good content. We talk about making sure your website is optimized for your audience. We talk about things you can do to ensure that your website generates leads. We talk about analyzing your website so that you know what pages people visit and how long they stay on particular pages. We’ve even talked about how, in today’s market, most purchase decisions start with an online search for information—whether or not the actual purchase happens online or offline.