Why Does Marketing Matter?

Posted by Wes Powell

Dec 15, 2016 6:32:00 AM

Why-Does-Marketing-Matter.jpgAccording to a 2014 survey published by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money, but the real issue is what companies get from their marketing efforts (and spending).

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Topics: Marketing, Why Does Marketing Matter?


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