Written.com’s New Approach To Content

Posted by Spencer Powell

Dec 26, 2013 6:30:00 AM

Written.coms-New-Approach-to-ContentThe rules of content marketing are relatively simple. You create content—blogs, articles, white papers, videos, etc.—that’s targeted at the people whom you want to buy your products or services. You include specific keywords that those potential customers are likely to be searching for and build your content around them, so that the next time they search for those keywords, your website will appear in the results, and you can draw people to your site.

These are the basics, and if you’ve done any content marketing at all, you’re at least somewhat familiar with them. But now, a site called Written.com has set out to turn those rules around and create a whole new approach to content marketing. Rather than creating content and using it to build up a following, their strategy is to find content that’s already popular and connect the creators with companies who will pay to use it to promote their brand.

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Topics: Content Marketing, blogs, WordPress, Written.com, popular content

Content Marketing On a Budget

Posted by Spencer Powell

Sep 25, 2013 5:00:00 PM

Content Marketing On a BudgetIn a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their company. But 46 percent of those marketers said that less than 10 percent of their budget was actually allotted to content marketing. Though the importance of content is finally being recognized, it’s not yet being reflected monetarily. So how can you mount an effective content marketing campaign without proper funding? You’ll need to use a little creativity. Here are some tips for content marketing on a budget

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Topics: Content Marketing, Twitter, YouTube, blogs, FAQ, WordPress, Tumblr, white paper, Facebook Topics

Planning Ahead – How an Editorial Calendar Can Simplify Your Life

Posted by Spencer Powell

Jul 22, 2013 4:15:00 PM

Planning Ahead How an Editorial Calendar Can Simplify Your LifeWhether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but high quality, relevant content that will keep your audience coming back for more. So the question is, how do you do that? How do you keep coming up with content, day after day, week after week, that’s fresh and original and will keep your audience interested?

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Topics: Inbound Marketing, YouTube, blog, podcast, content creation, editorial calendar, video channel, WordPress

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