Where To Find Content Marketing Ideas

Posted by Spencer Powell

Oct 20, 2013 5:15:00 AM

Where to Find Content Marketing IdeasIt’s been said over and over again that one of the keys to success with content marketing is volume. If you’re not posting enough, then you’re not making a lasting impression on your target audience. Out of sight, out of mind.

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Topics: Content Marketing, YouTube, blogs, videos, Amazon, FAQ, Soovle, Yahoo, Bing, Linkedin, Google

A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions

Posted by Spencer Powell

Oct 19, 2013 10:00:00 AM

A Tale of Two Strategies The Good and Bad Decisions of ChipotlePopular restaurant chain Chipotle prides itself on its modern approach to marketing. It eschews traditional advertising tactics like TV spots altogether, choosing instead to use viral Internet marketing campaigns to appeal to the millennial generation. Sometimes these campaigns succeed. Sometimes they don’t.

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Topics: Twitter, Social Media Marketing, Burger King, YouTube, McDonald’s, Chipotle, hacking, hoax, Jeep, viral video, The Scarecrow

Content Marketing On a Budget

Posted by Spencer Powell

Sep 25, 2013 5:00:00 PM

Content Marketing On a BudgetIn a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their company. But 46 percent of those marketers said that less than 10 percent of their budget was actually allotted to content marketing. Though the importance of content is finally being recognized, it’s not yet being reflected monetarily. So how can you mount an effective content marketing campaign without proper funding? You’ll need to use a little creativity. Here are some tips for content marketing on a budget

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Topics: Content Marketing, Twitter, YouTube, blogs, FAQ, WordPress, Tumblr, white paper, Facebook Topics

Video Ads – Turning Interruptions Into Content

Posted by Spencer Powell

Aug 28, 2013 5:00:00 AM

Video Ads Turning Interruptions Into ContentThe Internet provides access to copious free video content that people never would have dreamed of a few years ago. But it comes with a catch. Hulu lets you watch the latest episodes of your favorite TV shows, anytime, for weeks after they air. But interspersed throughout, they insert an increasing number of commercials, just like regular television. YouTube has tons of original web content, the latest hit pop songs and music videos and much, much more. But before you can watch your one-minute video, most times first you have to watch a 30-second ad.

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Topics: Content Marketing, YouTube, Hulu, video ads, interactive content

Going Viral – What Makes Content Skyrocket In Popularity?

Posted by Spencer Powell

Aug 26, 2013 5:00:00 AM

Going Viral What Makes Content Skyrocket in PopularityDo you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It was a simple, homemade video, but it got more than 37 million views, as well as significant mainstream news coverage, and spawned countless memes, parodies, jokes and general commotion all over the Internet. It was a textbook example of a viral video.

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Topics: Content Marketing, Twitter, YouTube, Reddit, viral, Double Rainbow, Kansas State University, celebrity endorsement, Upworthy

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