Why Increasing Website Traffic is so Important for Small Business

Posted by Spencer Powell

Sep 21, 2016 9:02:00 AM

Consumers rely on the Internet for just about everything. And that’s why increasing website traffic is vital to your small business. Gone are the days when potential customers would flip through the Yellow Pages or ask a friend for a personal referral. Today, your next customer uses their phone, tablet, or laptop to do a quick internet search to find where they'll spend their money.

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Topics: Inbound Marketing, Website Traffic

Believe It or Not, a Lot of People Use Facebook for Professional Purposes

Posted by Danielle Winterberger

Sep 12, 2016 9:02:00 AM

It’s nearly impossible to imagine that just over 200 years ago, we were still grappling with the technology of the cotton gin.  Roughly 150 years ago, we had our first prototype of a light bulb.  The first Model T. was built just under 110 years ago. 

Now it is being said, often with disdain, that this generation will be known for the rise of the Facebook entrepreneur.  And unless you’ve built a business on Facebook, it’s pretty easy to see where this disdain originates.  “They have it so easy,” right?  “WE built something from nothing.”

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Topics: social media, Facebook, state of inbound marketing 2016

Top 3 Sales Shifts We've Seen in 2016

Posted by Spencer Powell

Sep 12, 2016 7:04:00 AM

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report: The State of Inbound.

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Topics: Social Selling, Sales Technology

6 Uncommon Ways to Increase Website Traffic

Posted by Spencer Powell

Sep 7, 2016 8:32:00 AM

You've carefully created a beautiful website; there's just one problem - you’re not getting much website traffic.

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Topics: Inbound Marketing, Increase Website Traffic

How to Target and Attract the Right Audience for Your Brand on Facebook: A Guide for Business Owners

Posted by Danielle Winterberger

Aug 31, 2016 7:00:00 AM

You're staring at your Facebook page.  Everyone keeps saying it's your ally, but you can't help but wonder how much more time you could possibly spend thinking of cutesy posts to engage your followers you are trying to sell to.

And yet, it seems like no matter what you do to reach your target audience, it doesn't land.  Your engagement is decreasing, if anything.  Heck, you don't even know what I'm saying right now because you don't know how to measure engagement on your Facebook page!

I feel your pain.  I dabble in company Facebook pages every day, and I've been working out the perfect recipe for engagement.  I'll let you in on a few of my secrets.

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Topics: Social Media Marketing, Facebook for small business, Facebook

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