Using Current News to Inspire Your Marketing Content

Posted by Spencer Powell

Aug 11, 2016 10:00:00 AM

We all know the reality: the content marketing landscape is competitive and demanding. Your brand needs to have something relevant and fresh to say constantly if you want to achieve high visibility among your audience. You need to create content that not only meets, but exceeds quality standards for search and social media sharing.

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Topics: Content Marketing

Brushing Up on Your Online Marketing Knowledge this Summer

Posted by Wes Powell

Aug 1, 2016 10:00:00 AM

One of the great things about the internet is its convenience. Gone are the days when you physically had to go to a school or other place of learning if you wanted to pick up new online marketing skills. Now, you can learn what you want, when you want and all from the comfort and convenience of your own home or office.

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Topics: Online Marketing

Why Content Marketing Is Still Winning: A Real Life Example

Posted by Danielle Winterberger

Jul 28, 2016 7:00:00 AM

Why "Content Is King" Is Not Just A Cute Alliteration

As a content marketer by profession, I understand the ins and outs of the trade.  I know when a brand is using content to trick people into clicking.  I know when a brand is using content because they were told to.  I know when a small business owner is paying her grandaughter to post on social media because she was told you need to be on social to even be in the buyer's conversation.

And I definitely know when a company is doing Content Marketing right.

I would venture to say that I am one of the trickiest consumers a brand will encounter.  I'm the person who unsubscribes from every single email list, reports spam ads on Facebook, and I frequently submit inappropriate social posts or profiles for review if I feel they are violating the platform's guidelines.  And none of this is because I'm a jerk - it's all because I believe in content marketing done right and I can't stand when others ruin it for everyone.

Content Marketing is still king.  When done right, it will influence your buyer journey without you even noticing it.

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Topics: remodeler video marketing, builder content marketing, homebuilder marketing

Influencer Marketing 101: What Every Marketer Should Know

Posted by Spencer Powell

Jul 25, 2016 10:00:00 AM

With the amount of hype around influencer marketing these days, you’d be forgiven for thinking that this is an entirely new type of marketing. In a way, some of the elements of today’s version of influencer marketing are new, but the core marketing strategy behind the process is not new at all.

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Topics: Social Media Marketing, Inbound Marketing, Marketing Strategy

Why Inbound Marketing Campaigns Fail

Posted by Wes Powell

Jul 11, 2016 10:00:00 AM

Every few years, there is a development in the marketing world that is hailed as the next big thing. Articles pop up all over the web about how it’s the easiest way to get massive exposure, and how anyone (and their grandmother) can do it with a teeny tiny budget.

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Topics: Inbound Marketing, Inbound Marketing Agency, Website Design

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